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Roman Pichler - Building a Product Users Want: From Idea to Backlog with the Vision Board

ASOS plc
London United Kingdom

Heart of England Scrum

9 Jul 2014
7:00 PM - 9:00 PM

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Heart of England Scrum User Group - ON TOUR! Roman Pichler has kindly agreed to run a session on "Building a Product Users Want: From Idea to Backlog with the Vision Board" Scrum is a great framework for developing a product with the right features. It encourages the use of a shared vision; it provides a product backlog to capture ideas and requirements and it employs product increments that implement the high-priority backlog items. This allows the Scrum team to gather feedback form users, customers and other stakeholders to ensure that the right features are developed in the right way and that the product moves closer towards the vision. Unfortunately, there is little guidance on how the product backlog is derived from the vision. Once we have an idea for a new product or new features, how do we know which user stories we should include in the backlog? And how can we tell who should be at the sprit review meeting to help us understand if we are building the right product? This talk answers the questions above and explains how to capture and validate a product strategy using the Vision Board, a simple tool that describes the market, the product’s value proposition, and the business goals.

Contact Name: Nigel Steane


9 Jul 2014


ASOS plc


Greater London House

Hampstead Road

London NW1 7FB

Event Comments

  1. Sheik Meeajaun said on 21 Jun 14 11:12:
    I love Roman, the dude did a session at my work last year, i normally fall asleep during such types of sessions, however Roman's talks are informative and he knows how to keep his audience awake and interested, definitely attending this event

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