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ACE - Product Ownership with Roman Pichler

23 Oct 2013
6:30 PM - 9:00 PM

Location ASOS
Greater London House
Hampstead Road
London NW1 7QX
United Kingdom

Contact Information
Helen Meek
Email Helen Meek


Product ownership is something many companies struggle with. There are three reasons for this: First, we have to understand what products the organisation develops, and why – what value they create for the users and for the company. Second, it implies clarifying who actually owns and decides about the products. And third, there is the concept of a single product owner which some view as a dogma and others as a loopy idea.

I hope to discuss all three aspects with you in my session. I would also like to share my experience of coaching product owners and consulting companies to establish effective product ownership.


About Roman

Roman Pichler is a lean and agile product management expert. He helps organisations develop innovative software products by combining techniques from Scrum and Lean Startup with his own practices and tools. Roman is the author of several books including "Agile Product Management with Scrum", and he regularly blogs about his insights at